In China, electric vehicles featuring built-in fridges and in-car karaoke systems are now considered outdated. Instead, automakers are introducing unconventional add-ons such as beds and cooktops to revitalize sluggish sales.

Major EV manufacturers are experiencing a domestic demand slowdown as consumers tighten their budgets, compounded by geopolitical tensions affecting export prospects. Meanwhile, smaller players are relying on innovative thinking for survival, anticipating a potential wave of industry consolidation as China seeks to rein in the excesses resulting from years of generous subsidies.

These high-tech offerings underscore the risk for Western manufacturers if they fail to keep pace in capturing market share in the world’s largest automotive market. Chinese-made vehicles are increasingly preferred by local consumers for their advanced technology and superior connectivity options.

For instance:

Xpeng’s G9 SUV offers a unique sleeping kit feature, transforming the car into a comfortable bed for two with the touch of a button, catering to China’s burgeoning camping culture and providing a respite for busy office workers.

Geely’s Galaxy E8 sedan addresses motion sickness with a vibration system synced to the human heartbeat, enhancing comfort on uneven terrain, along with a smooth braking experience characteristic of electric vehicles.

Li Auto’s L-Series SUV boasts spacious interiors, extended range capabilities, and built-in seat massagers, while Rox Motor Tech’s Polestones 01 caters to outdoor enthusiasts with its rear-mounted camping-style kitchen and sun canopy.

BYD Co.’s Yangwang U8 offers a premium experience with an integrated drone launching system, allowing drivers to capture aerial views and produce videos in real-time.

In-car gaming is becoming increasingly popular, with BYD’s detachable steering wheel enabling drivers to play video games on the in-car display, albeit with restrictions to ensure safety.

These innovations highlight the evolving preferences of Chinese consumers and the competitive landscape within the EV market.